83%
Gartner, 2024
of sales leaders say their teams can't keep pace with changing buyer behaviour
Buyers arrive more informed and move faster across more channels. Teams relying on manual coordination are falling behind on every dimension.
74%
Gartner, 2025
of B2B buying teams experience significant internal conflict during the decision process
When your outreach, content, and follow-up aren't coordinated, you arrive with different messages — making the buyer's decision harder, not easier.
23%
Forrester, 2025
longer sales cycles over two years, driven by larger buying groups and complexity
Longer cycles mean more opportunities to lose momentum. Coordinated follow-up across every stakeholder is increasingly the difference between winning and losing.
58%
Gartner / Clari, 2024
of B2B sellers say their systems give them too much noise and not enough signal
Tools generate more data than ever. Without something connecting and acting on those signals, the volume creates friction rather than clarity.
38%
Emblaze, 2024
higher win rates when sales and buyers align on the problem definition from the start
Teams arriving with a coordinated perspective on the buyer's specific situation win at significantly higher rates.
Aug 2026
EU AI Act
Enforcement begins. Every AI agent in commercial workflows must demonstrate compliance.
US competitors are not building for this. TracyWynn is designed for it from the ground up. Design partners receive compliance documentation in Phase 0.